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Welcome! This post has been put together so you can work through the information about improving customer service for your business and learn exactly how to create your customers experience. This post is customer experience 101, it includes everything you need in order to level up your business and become the leader in your space with a competitive advantage.
Use these tips and tricks to build a better business that really cares for their customers and then really its down to you to apply your skills and win over those customer relationships you always wanted!
This post is all about becoming customer focused.
What is Customer Experience?
Must Read Blog Posts to Get Started:
3 Reasons Why Customer Experience is So Important – If you are wondering how important is customer experience and how customer experience can benefit your business this is the place to get started. If you are wondering where to start with customer experience for your business. This post is going to explain to you exactly what customer experience is and what you can do as a beginner to make your customers feel amazing!
5 Mistakes You Make With Frustrated Customers! – We all make mistakes when it comes to attempting to help a frustrated customer. Why? It’s usually because we are rushing or panicking due to the way the customer may be reacting. Here this post will be taking you through 5 mistakes you make with frustrated customers that you may not even know that you are doing!
Why Good Customer Service Makes You Stand Out – If you are wanting to know why good customer service makes you stand out, here is the reasoning behind all the fun stuff we do with customer service. Providing excellent customer service has such a positive impact on our businesses and here is why.
Customer Experience 101: A Beginner’s Guide to Delight Your Customers – If you’re just starting out in business, you’ve probably heard the term “customer experience” thrown around a lot. But what does it really mean, and how can you, as a beginner, create an experience that delights your customers? In this blog post, we’ll break down customer experience in simple terms and give you actionable steps to get started.
Types of Customers in Business – Episode 1 – Podcast epsiode were I discuss the various types of customers businesses encounter, emphasizing the importance of understanding customer profiles to improve service and build stronger relationships. I share insights from my experiences in retail, hospitality, and corporate sectors, and provides tips for managing different customer types effectively.
For more posts, click here.
My Recommendations
When I use business tools and read books or even take courses, if I approve and believe they are worth learning from I add the resource to my recommendations page. I don’t want you having to reinvent the wheel or even waste your money on courses not worth paying for. So take a look here!
My Podcast! The Customer Care Channel Podcast
Welcome to the Customer Care Channel, your go-to podcast for creating amazing customer experiences and honing your customer service skills.
Hosted by Lisa Baker, this podcast is designed especially for business owners who are passionate about elevating their customer service to the next level.
Join us as we explore actionable tips, inspiring stories, and expert insights to help you build a loyal customer base and thrive in the competitive business landscape.
Episodes are currently uploaded as and when I can around looking after my 18 month old and 3 year old!
**Connect with Us:**
Download your FREE Customer Success kit here: https://customercarechannel.com/freebies/
Enrol onto Customer Experience Course here
Follow us on Instagram and Tiktok for daily tips and inspiration
Printable Downloads: Get Organised
Support the pod and Buy a Coffee: Buy me a Coffee
**Subscribe & Review:**
If you enjoyed the show, please subscribe and leave us a review on Apple Podcasts, Spotify, or wherever you listen. Your support helps us grow and reach more female entrepreneurs like you!
Thank you for tuning in to the Customer Care Channel. Join us next week as we continue to explore the art of exceptional customer service. Remember, happy customers are the heart of a successful business!
*Affiliate Disclaimer:
Note this description contains affiliate links that allow you to find the items mentioned in this podcast and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in no way obligated to use these links. Thank you for your support!
Hosted on Acast. See acast.com/privacy for more information.
If your business is planning an update—like raising prices, launching new software, or refreshing your brand—how you communicate that change matters more than the change itself. Done well, change builds trust. Done poorly, it creates confusion, complaints, and churn.
In this episode, you’ll learn how to implement change safely, how to communicate updates to customers, and how to reduce risk while improving customer experience.
Download Customer Success Kit → Grab the freebies (customer avatar workbook, customer focused business planner and complaint responses
Customer Experience Course → Enrol now
Hosted on Acast. See acast.com/privacy for more information.
YouTube Channel
Resources
To start managing your customer experience, the first step is to understand your customers. Who are they? What do they want? This is where creating a *customer avatar* can be incredibly useful. A customer avatar helps you picture your ideal customer, so you can make decisions that suit their needs and preferences. To help you get started, I’ve put together a free customer avatar template. Just subscribe to my email list below, and you’ll get access to it straight away from your inbox.
Bonus: You will also receive a free copy & paste complaint response pdf AND a customer focused business planner kit!
If you are wanting to start making real traction, download my templates below and start creating your customer service strategy alongside reviewing your customers journeys and actually making improvements to your business! Plus, if you aren’t sure how, check out my course below which shows you the exact method.
Transform Your Business with The Customer Experience Course
If you want to learn more about creating amazing experiences, check out my course on customer experience management. It’s designed specifically for beginners and will teach you how to build a business that customers love and keep coming back to.
Or Work With Me:
Your customer journey is the heartbeat of your business. When it runs smoothly, customers stay longer, buy more, and complain less. I’ll review your current journey and give you clear, practical recommendations you can act on straight away.
Bronze Package – Journey Snapshot Audit
£49
- Perfect for small teams wanting a quick external view. Includes:
- Review of 1 customer journey (submitted via form)
- High-level written feedback (3–5 improvement points)
- “CX Quick Wins” checklist included
- Best for: Small businesses new to customer journey mapping
Silver Package – Journey Deep Dive
£99
- A detailed breakdown of your customer experience from start to finish. Includes everything in Bronze, plus:
- Review of up to 2 journeys (e.g., enquiry → purchase + support)
- Detailed annotated journey map
- 10+ improvement recommendations
- Loom pre-recorded video walkthrough (10 mins)
- Free Customer Journey Map Template for future use
- Best for: Teams wanting clarity and step-by-step improvements
Gold Package – CX Transformation Blueprint
£249
- A full strategic review and redesign of your customer journey. Includes everything in Silver, plus:
- Full multi-stage journey analysis (marketing → purchase → support → retention)
- Deep dive into customer touchpoints and emotions
- Custom improved map
- Pre-recorded 15–20 min walkthrough + strategy recommendations
- Priority turnaround + 30-day follow-up email check-in
- Bonus: access to CX Strategy Plan Template (template coming soon)
- Best for: Businesses ready to elevate their entire customer experience strategy
